New Sponsor Norrona!

In our on going effort to provide exposure to the most technical ice climbing gear and clothing to our ice climbing family- we are proud to announce that Norrona will be joining the Michigan Ice Fest 2024!

Who is Norrona?

In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Today, four generations later, Norrøna is still a family-owned and run company. This is Norrøna´s history.

In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway’s harsh and rugged land.

Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products.

Today, four generations later, as traditional mountain life broadens, we are still a family-owned and run company based near Oslo, Norway. We inherit from our forefathers our passionate commitment to advance the boundaries of product function, with design-bred solutions to equip you with the highest-grade, weather-protective gear for your outdoor needs.

We control the ultimate detail with the promise to bring you excellence through experimental, technical perfection assisted by our dedicated testers. From concept to creation, our in-house team of designers and craftsmen are compelled to stretch the edges of innovation. We build touchstone products, establish construction techniques, and redefine the meaning of fit, fabric, function, and finish, based on our design principle of Loaded Minimalism™: great products made as clean as possible with all critical details.

Our drive for practical purity produces pioneering benchmarks. We created the original mountain tunnel tent, devised the standard monitoring system for backpacks, and were the first company to use Gore-Tex® in Europe.

Whether you climb, tour, telemark, ski or snowboard, our wide range of apparel, backpacks, and accessories salute the spirit of Norrøna to ensure its high-end, performance-driven products continue to work and inspire with integrity, innovation and above all, technical function.

Our vision is “Welcome to nature”, and we do this by executing our mission; creating the world’s greatest outdoor products and offer unique adventures through responsible business.

Be sure to stop by the Norrona booth at the Ice Fest Gearnasium and welcome them to our Ice Fest Family!